Latin: Echinacea purpurea 'PowWow Wild Berry'
Common: Purple Coneflower
Zone:  5-8
Height:   20-24"
Width:  16-18"
Exposure: Sun
Flower Season: Jul-Aug
Flower Color: Pink shades
Fragrance: N/A
Fall Color: N/A
Notes: Each stocky, relatively short plant carried a bouquet of fragrant, 3-4", deep purple-pink to near-magenta flowers on stiff, branched stems. More branches result in more flowers per plant and a showier display in the landscape. We noted that the older flowers were nearly the same magenta color as the new flowers; the flowers held their bright coloration very well as they aged.