Dewalt, 1-1/4" x 35', Short Tape Rule, 13' Of Blade Standout For Increased User Reach, Extra Large End Hook Grabs Construction Material From All 4 Sides, Dual Mold Blade Lock For Durability & Comfort, 3M Thermoplastic Film Helps To Protect Blade From Damage, Mylar Blade Coating For Long Blade Life, Wide Blade & Large Numbers Make The Tape Easy To Read.